We rapidly bring new concepts to market from idea to first revenues.
Unprecedented levels of change and disruption require new thinking and transformative approaches to growth. Consumers want more personalisation at lower costs. Investors are demanding stronger revenue growth but sooner and with less capital.
Businesses are faced with the question: how do we design and execute the launch of new brands, products and business models for accelerated growth? The most progressive companies are confronting these challenges by launching aggressive new programmes to speed up product development, improve marketing effectiveness and increase speed-to-market.
We are growth experts and bring exceptional commercial capability to help clients grow in arange of critical ways.
We help identify opportunities in existing markets, and support diversification into new markets.
To support the rapid go-to-market effort, we develop strategies for your brand, value proposition and channels mix, along with a new model for customer engagement that can help you succeed in the marketplace.
We have expertise with everything that it takes to get a product or service to market, from discovery to development through to delivery, and we connect all of the dots in between.
And we provide avast range of services like portfolio strategy, customer insight, go-to-market-strategy and sales compensation, to name just a few.
Industry trends and development
Competitor intelligence
Strategic prioritisation
Growth strategy and roadmap
Customer insights and analytics
Segmentation, targeting and positioning
Commercial strategy cascade (by territories or segments)
Key account management
Product planning and innovation
Pricing strategy and mechanisms
Definition and reduction of the time to market for new offers, services, and products.
Go-to-market experience design (customer journey maps and CX methodologies)
Customer and product profitability
Brand promotion and external communication
Channel strategy (physical vs digital, operations and after-sales)
Marketing productivity: (processes and systems, conversion rates)
Sales of innovative services and solutions
Negotiation, cross- and up-sales
Commercial organisation and sales coverage model
Sales capabilities, targeting and efficiency
Customer interaction model
Lead management, CRM, campaigns and tender management
Service design (consumers and employees, across multiple touchpoints).
Customer data and feedback (VOC)
Performance monitoring and reporting (KPIs)
Sales skill development (onboarding and training)
Incentives and rewards
Continuous improvement (planning, budgeting)
Want to learn more about how we can help you grow?
Henderton acts as independent, trusted advisors to innovative companies throughout their growth lifecycle.
Get in touch and understand how we can help you achieve your objectives.
