Customers today are bombarded with promotional messaging. As a result, they’ve become focused on finding the relevant information which addresses their specific needs and preferences and tuning out the rest.
Effective marketing campaigns drive revenue, profit, and brand value. But the marketing landscape is increasingly complex, with rapidly evolving customer needs and more fragmented interactions across marketing channels. Digital competencies are now essential to win but are risky to outsource. Businesses need new strategies to reach their target audiences.
We build a direct link between your customer engagement strategy and your tactical plan, ensuring that strategies and content are connected so that customer responses to one tactic will influence the next.
We all know communication is key, but knowing what to say and how and when to say it can make or break the message. Connections need to be made throughout the customer journey, constantly and across channels.
We understand the new digital landscape and evolving customer expectations and specialise in approaches to help clients understand their customers, define the experience, and deliver relevant, compelling messages.
We also know that personalisation matters more than ever to help acquire new customers, grow wallet share with existing customers, and retain the most profitable customers.
Investing in good social media ads has countless benefits: social media give you a chance to improve brand recognition and loyalty while reducing marketing costs and most importantly reaching an extremely wide audience. We can help you understand how to use social media across your company, creating a social media calendar to engage users, cultivate interactions, and contribute to overall strategy.
Marketers constantly struggle to find the right level and mix of promotions to support ever-higher sales goals. Compounding the issue are the growing number of promotional channels in the digital era and the intense pressure on marketing budgets and the bottom line.
Top-of-mind concerns for marketing and brand managers include:
Are we using the right promotional tactics?
Are these promotional tactics aligned with our brand strategy and are they driving the right behaviours?
What is the financial impact or ROI of our promotional tactics?
What is the optimal investment level — in total and by promotional tactic?
How can we better execute all of the different elements of our marketing plan?
We help companies engage with their customers better.
Well-executed marketing programmes drive both revenue and profits.
We help our clients prioritise and allocate their marketing resources across geographies and products, deliver consistent, relevant messages at the right time through preferred channels, and ensure that their go-to-market strategy keeps pace with rapid market changes.
Social media: initial set-up, including profile images and banners, then social media calendar covering creation of regular offers and updates, engaging Facebook and Instagram posts and stories.
Marketing campaigns: banner adverts, design for email marketing, graphic design for offers and flyers.
Lead magnets: lead generation through PDF brochures and e-books.
If you would like to learn more about our experience, please contact our Marketing practice team.
We have lent our experience to companies in different sectors wanting to better engage their customers:
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Want to learn more about how we can help you grow?
Henderton acts as independent, trusted advisors to innovative companies throughout their growth lifecycle.
Get in touch and understand how we can help you achieve your objectives.
